City Benefits By $10m From All Blacks Test Weekend

By Dunedin Venues | Posted: Wednesday August 8, 2018

The Dunedin economy has already had an injection of $45 million from the concerts this year; Roger Waters ($3.9m), Robbie Williams ($3.31m) and Ed Sheeran ($37.9m) with the concerts of P!NK and Shania Twain still to come.

Here’s a snapshot of the patron survey and economic impact report:

All Blacks versus France test match held at the Forsyth Barr Stadium on 23 June 2018 attracted a total audience of 27,692 with 59% being visitors to the city.

98% of respondents expressed some degree of satisfaction with the event – the highest result for a test match under the roof.


  • The test match was the primary reason for attracting approximately 16,338 visitors to the city
  • Average expenditure of all those visitors who responded to the survey was $527 per visitor
  • Direct expenditure by all visiting spectators while in Dunedin is estimated at $10.0million
  • Sectors that benefited the most from this visitor expenditure were retail, hospitality and accommodation
  • The test match generated the equivalent of 86 job-years of work in the region
  • $7.2 million of regional value added (GDP)
  • $3.2 million of earned household income
  • On average, respondents stayed an average of 1.7 nights in Dunedin to attend the test match.