The Dunedin economy has already had an injection of $45 million from the concerts this year; Roger Waters ($3.9m), Robbie Williams ($3.31m) and Ed Sheeran ($37.9m) with the concerts of P!NK and Shania Twain still to come.
Here’s a snapshot of the patron survey and economic impact report:
All Blacks versus France test match held at the Forsyth Barr Stadium on 23 June 2018 attracted a total audience of 27,692 with 59% being visitors to the city.
98% of respondents expressed some degree of satisfaction with the event – the highest result for a test match under the roof.
ECONOMIC IMPACT
- The
test match was the primary reason for attracting approximately 16,338
visitors to the city
- Average
expenditure of all those visitors who responded to the survey was $527 per
visitor
- Direct
expenditure by all visiting spectators while in Dunedin is estimated at
$10.0million
- Sectors
that benefited the most from this visitor expenditure were retail,
hospitality and accommodation
- The
test match generated the equivalent of 86 job-years of work in the region
- $7.2
million of regional value added (GDP)
- $3.2
million of earned household income
- On average, respondents stayed an average of 1.7 nights
in Dunedin to attend the test match.
